Manchester City Who is Barry Bennell? The former coach found guilty of horrific child sex abuse Emily Willson Last updated 1 year ago 23:00 2/19/18 FacebookTwitterRedditcopy YouTube video Manchester City Crewe Alexandra Premier League The 64-year-old was sentenced to 31 years in prison after being convicted of 43 counts of historical sexual abuse against youth footballers Barry Bennell was found guilty of 50 charges of child sex abuse dating back to the 1980s this week as one of his victims, Andy Woodward, described that “justice has been served”.The ex-youth football coach was sentenced to 31 years for the historic crimes of rape and molestation against young, male footballers who were under his duty of care.He’d already been found guilty of abusing a child in the US back in 1994 and he reappeared in the headlines in late 2016 when accusations emerged of historic abuse at numerous British clubs. Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player Bennell was formerly employed by Crewe Alexandra, Manchester City and Leeds United. He also had close links with Stoke City and Manchester United. Who is Barry Bennell?Bennell, 64, is a convicted paedophile who had unfettered access to children in his role as football coach at top UK clubs between 1979 and 1990.He changed his name to Richard Jones and was a former youth player at Chelsea before going on to coach players as young as eight years old.Mr Woodward, who was subjected to years of abuse by Bennell in his youth, was pivotal in bringing the accusations against him to the attention of the general public.He said: “The football clubs that were accountable for this… could have stopped this for so many years… And I think now’s the time that that comes sort of out.”And I would personally like – after 15 months – an apology from Crewe Alexandra for what happened to us boys.”Bennell also ran summer camps in the US, which led to his first conviction abroad.What was Barry Bennell charged with?Following a month-long trial, Bennell was found guilty of multiple sexual abuse offences against young boys he coached during the 1980s while working as a coach at Crewe Alexandra and Man City.Benell has also served three prison sentences relating to sexual abuse against young footballers over a 20-year period aged between 8 and 14.In the most recent trial at Chester Crown Court, Benell was found guilty by a unanimous of a further 43 counts of historical child sexual abuse and male rape from incidents between 1979 and 1987.He was described as a “child molester on an industrial scale” by Judge Clement Goldstone QC and is said to have assaulted some victims over 100 times. The jury at the latest trial heard that Bennell enticed boys to his house with arcade games and exotic pets and was compared by prosecutors to the child catcher from Chitty Chitty Bang Bang.Since November 2016, a further 86 allegations against Bennell have been reported. Why was Bennell taken to hospital?In November 2016, following a number of allegations being made against Bennell, he was found unconscious and not breathing in a hotel room and taken to hospital. The incident happened after four former footballers, including Woodward, that were coached by Bennell went on TV and claimed they’d been abused by the ex-coach.He was also charged with two counts of inciting a boy to commit acts of gross indecency, five counts of indecent assault and one count of serious sexual assault against a minor.Bennell had previously served three sentences for molesting young players, including spending three years in a prison in the US.Who were Bennell’s victims?In the most recent trial Bennell has been convicted of 50 charges against 12 young players who he coached, but 98 former footballers – including the 12 victims providing evidence in the current trial – are understood to have complained to police that they were abused by Bennell.After Woodward came forward in late 2016, his former team-mate Steve Walters and two former Man City players David White and Paul Stewart all made similar allegations against Bennell.Four of the former youth players who were coached by Bennell have gone on to commit suicide.During the inquest into the death of former Welsh player and manager Gary Speed’s it was found that him and former Manchester United player Alan Davies had both been coached by Bennell, although there was no evidence they had been abused by Bennell.“I know there’s many, many more lads out there and I’m hoping they can find strength,” Gary Cliffe, who was abused by Bennell, told the Guardian. “They don’t have to go to the police, just confide in family, friends because they cannot carry that burden.”
France Lacazette & Martial left out of France World Cup squad Jamie Smith Last updated 1 year ago 02:39 5/18/18 FacebookTwitterRedditcopy Comments(15) Gettyimages France World Cup The Arsenal and Manchester United attackers are left in reserve, while Dimitri Payet also misses out on a trip to Russia Didier Deschamps has left Premier League stars Anthony Martial and Alexandre Lacazette out of France’s squad for the World Cup, with Dimitri Payet, Adrien Rabiot and Kingsley Coman also omitted.Bayern Munich winger Coman is on the reserves list, along with Rabiot, Martial and Lacazette, but Payet is out entirely after the Marseille captain was injured in Thursday’s Europa League final defeat to Atletico Madrid in Lyon.”He was a serious candidate for the list,” Deschamps said to reporters when asked about Payet as he unveiled his squad. “He played the first half-hour of the Europa League final and his situation worsened. The average recovery time for this type of injury is three weeks to be fit. But as it is muscular, there is a significant risk of further issues. Unfortunately for Dimitri, it will not be possible.” Article continues below Editors’ Picks Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Sorry, Cristiano! Pjanic is Juventus’ most important player right now Laurent Koscielny is another big name absent due to injury, while Steven N’Zonzi, Benjamin Pavard and Lucas Hernandez are among the surprise selections made by Deschamps.With so much attacking talent available there were always going to be casualties and Deschamps has preferred Ligue 1 stars Florian Thauvin and Nabil Fekir over Martial and Lacazette, who both had underwhelming Premier League campaigns.After returning from injury at the end of Manchester City’s record-breaking Premier League title success, Benjamin Mendy has done enough to earn a place, although team-mate Aymeric Laporte – City’s record signing – misses out.Barcelona’s left-back Lucas Digne is on the 11-strong reserve list, along with fellow defenders Kurt Zouma, Mathieu Debuchy and Mamadou Sakho.Deschamps has a wealth of attacking options despite the omissions of Lacazette and Martial, with Chelsea’s Olivier Giroud competing with the likes of Atletico striker Antoine Griezmann, PSG forward Kylian Mbappe and Barcelona’s Ousmane Dembele for selection in Russia.Another notable exception is Real Madrid striker Karim Benzema, who has been frozen out of the squad since 2015 after his alleged role in blackmailing team-mate Mathieu Valbuena. However, Deschamps says he has no reason to call the 30-year-old back up.”I know you’re asking me questions about who is not here, and people are going to ask them again, but I’ve already answered them,” he said. “Two years have passed, I’ve stuck with the players who responded to my trust. I put the group on top of everything and from there, I make choices that in my opinion are for the good of the France team.France open their World Cup campaign against Australia on June 16 before facing Peru and Denmark in their remaining Group C fixtures.The full squad:Goalkeepers: Alphonse Areola (PSG), Hugo Lloris (Tottenham), Steve Mandanda (Marseille);Defenders: Lucas Hernandez (Atletico Madrid), Presnel Kimpembe (PSG), Benjamin Mendy (Manchester City), Benjamin Pavard (Stuttgart), Adil Rami (Marseille), Djibril Sidibe (Monaco), Samuel Umtiti (Barcelona), Raphael Varane (Real Madrid);Midfielders: N’Golo Kante (Chelsea), Blaise Matuidi (Juventus), Steven N’Zonzi (Sevilla) Paul Pogba (Manchester United), Corentin Tolisso (Bayern Munich)Forwards: Ousmane Dembele (Barcelona), Nabil Fekir (Lyon), Olivier Giroud (Chelsea), Antoine Griezmann (Atletico Madrid), Thomas Lemar (Monaco), Kylian Mbappe (PSG), Florian Thauvin (Marseille).Reserves: Wissam Ben Yedder (Sevilla), Kingsley Coman (Bayern Munich) Benoit Costil (Bordeaux), Mathieu Debuchy (Saint-Etienne), Lucas Digne (Barcelona), Alexandre Lacazette (Arsenal), Anthony Martial (Manchester United), Adrien Rabiot (PSG), Mamadou Sakho (Crystal Palace), Moussa Sissoko (Tottenham), Kurt Zouma (Stoke City – on loan from Chelsea).
Charity badge campaigns have the potential to be incredible fundraising mechanisms if successful but are also susceptible to failure if they are not properly implemented. Below are some tips to ensure that your fundraiser is a great success.Send E-mailsTo get started, email your badge to a number of supporters. Do not email everyone you can think of, but rather those who would be most likely to make a contribution or share the badge with others.Donate to Your Own BadgePeople are more likely to donate to your cause if they feel that they are part of something bigger. Before you spread the word about your badge, donate to it yourself and have co-workers or friends do the same (sixdegrees.org).Be Bold with Content on BadgeYou have a very limited amount of space to make your message compelling. Be bold with your image and text to grab attention and call people to action.Start with a Small SuccessCharity badges allow you to set your fundraising goal and track the success of your campaign. When starting your first fundraiser, set your goal to an attainable amount and let people know that they made a difference in the goals success (foik network).Write About it on Your BlogIf your nonprofit doesn’t have a blog yet, it should. Check out the article “10 Reasons Why Every Nonprofit Must Have a Blog” to learn why. If it does, then use the blog to promote your campaign. Post a description of the purpose of the fundraiser and a badge for supporters to share on your blog.Use Social Networking SitesSites such as MySpace are designed to facilitate social networking and sharing of information. If you have a MySpace profile, use it to post your charity badge and share it with others.Send Thank You E-mailsThis is good practice for any fundraising campaign and it encourages donors to contribute again in the future.Source: Lance Trebesch and Taylor Robinson from http://www.ticketprinting.com/
You may not realize it, but you’re already doing a bang-up marketing job by talking about your organization online, offline or some combination of both. It’s OK to talk about your organization (at length). And have other people talk about it. And have their friends talk about it — not just online, but in REAL life.Try a few of these practices to get your word-of-mouth marketing away from your dinner table and into the marketplace where it can thrive:Find other people to talk about you. Just because you’re on the payroll doesn’t mean that you can’t talk shop outside the office — make sure co-workers are doing their part, too. Get your Board out there. Court bloggers. And, of course, tap into your pool of volunteers.Give ’em something to talk about. Turn your talkers into storytellers. You and your web of supporters have passion about what your organization does. Let your advocates explain why.Give ’em a way to talk about it. Give your storytellers outlets: handouts, collateral and online opportunities (through social media, message boards and blogs, etc.). Remember: Social proof is a powerful tool.When people talk back, listen. LISTEN to them. What are people saying about you? What’s the public’s impression of your organization or your current campaign? Pay attention, and then…Join in the conversation again. Once you get the ball rolling with your word-of-mouth campaign, it’s time to engage the people who are responding. Be tactful and true to your organization, but most of all, be real. You enlisted people to spread your message. Now, show them that your organization is full of people (not a marketing machine) who care about their response. (Here are few tips for showing yourself in the online realm.)Keep in mind that you can apply both offline and online tactics to the above strategy. Being a marketer means getting the message out — whether it’s at computer or over coffee — and engaging with those who hear it. Now get out there and spread the word!
See3 recently sent around this nifty list of video tips. I really like it, so I’m sharing it in its entirety, followed by a video I think exhibits many of these principles. More on See3 at the bottom of this list. Thanks See3!10 Things to Remember When Shooting Video for the WebWe are consistently meeting organizations that are thirsting for more effective and creative ways to use video in their online strategies. We think that integrating video is critical, but doing it the right way can make all the difference to your campaign. Here are some useful tips for making a better video.1. Tell a story. If you want your audience to identify with your mission, you need a compelling story that connects your work to real people. If a story moves you, it will likely move others as well – and become the foundation for deeper involvement.2. Keep the audience in mind. Are you trying to reach urban street youth or retired veterans? Tailor your messaging for a targeted audience and consider how you want it to feel before the camera starts rolling.3. Make a clear call to action. You have their attention, now tell your viewers how you want them to engage, whether it’s donating money, visiting a website or volunteering.4. Shoot video with repurposing in mind. Video footage can be reused for different projects and messages. Building a media library is a valuable long-term asset for your organization. Have a camera ready for every important event. Ask volunteers to document their work and make it available for future events, trainings, and online use. 5. Think outside of the box. Consider new ways to make your video edgy or gripping. Use music, stills, or archival footage to reel a viewer in and then maintain energy throughout the piece.6. Prepare a script and get some feedback. Yes, even a one- or two-minute video needs the arc of a well-considered story. Scripts help lay the foundation for every piece of good production out there. Use feedback from trustworthy sources to make improvements.7. B-roll (footage where people aren’t talking) is important. Too many talking heads can make it difficult to hold a viewer’s attention. Collect all the footage you can and choose your best content when it’s time to edit.8. Sound is critical. One of the most underappreciated aspects of production is sound quality. Web viewers are more likely to watch a poor-quality video with good sound than a good-quality video with poor sound.9. Give the viewer the right web tools. Can the viewer forward the video to a friend, subscribe to your RSS feed, get involved, and sign up for your newsletter right there on the spot? If not, they should.10. Host a screening. Working with award-winning documentarians makes screenings here at See3 one of the most exciting parts of our work. Professional films rely on screenings, so why shouldn’t nonprofits? Screenings foster discussion and feedback from others who care about your message. It’s also an opportunity to meet up with others in your nonprofit community. For See3, it helps us maintain the award-winning video quality that we strive for with every project.Interested in learning more about our production services? Give us a call at (773) 784-7333 or email us at email@example.com.And here’s a video from a highly successful fundraiser from our Six Degrees program, Samantha Millman. Thanks, Samantha!
90-Day Planning Comes to Life – A USAID ExampleHere’s how Jordan put this bite-sized approach to work following a radical change in the family planning field – the 2001 reinstatement of the Mexico City Policy. The policy requires NGOs to agree as a condition of their receipt of Federal funds (including USAID funding) that they will not perform nor promote abortion as a method of family planning in other nations.“I knew I had to spend a full month responding to media calls and public queries, working with advocacy roups and getting information to USAID Missions in the field. Because I was planning just 90 days at a time, but in the context of a long-term framework, I was able to look at my plan and re-jigger it, without losing too much ground. To say the least, public attitudes towards USAID programs shifted dramatically, so all communications efforts were redirected to meet this new need, all without straying from our master plan focus on raising USAID’s visibility,” says Jordan.For best results, Jordan advises that 90-day practitioners do a lot of assessment on results, to get the next quarter back on track if necessary.The ResultsHere are some of the benefits USAID gets from 90-day planning:Clear tracking of short-term progress “I’ve stayed on track better with this approach than with any other I’ve ever used,” says Jordan.Provides a baseline from which to track progress in her grand plan.Enables quick re-direction of communications to follow changing politics and organization direction (vital in Jordan’s politically-charged field of family planning, and in many other issue areas)Delivers a pithy read of the work Jordan’s planning to her boss. “She really loves it, and never would have absorbed my five-year plan in the same way,” comments Jordan.Highlights what USAID is doing communications wise, by breaking down the big ideas that comprise a master marketing plan into nitty-gritty execution.“My grand plan itself never becomes irrelevant, since goals are so general. My goal for the last five-year plan was to improve public awareness of the importance of USAID family planning program,” says Jordan.“Political tides changed but my goal didn’t. What did change was the way I could talk about family planning issues, the outlets I used and how straightforward I could be. Approaching the plan in 90-day increments enabled me to stay in tune with the vicissitudes of change and meet those demands, without straying from the original master goal,” she comments.Extract a 90-Day Plan from Your Marketing Strategy TodayI see Jordan’s approach as a no-brainer for adoption by nonprofit communicators. How crazy to try to plan three to five years forward, when our working environments are changing at the speed of light. Rather than looking years ahead, then frantically attempting to re-focus when circumstances are not as you expected, try 90-day planning.90-day planning is a no-risk experiment. You have nothing to lose but the time it takes you. And frankly, this mode of planning is far less labor-intensive than traditional marketing planning, since you’re working with the real, rather than the abstract.When you take the 90-day approach, you’ll be able to easily distinguish the vital from the “wishful thinking” initiatives. And we’re all guilty of wishful thinking. But it’s far easier to include those in a multi-year plan, than when you’re looking at the next three months.When you list out what has to happen in the next 90 days, you’ll have a much clearer picture of priorities, a realistic work plan, and the results you’ll generate. Bonus? You’ll be able to set clearer expectations, and run into fewer surprises.© 2002-2008 Nancy E. Schwartz. All rights reserved.About the AuthorNancy E. Schwartz helps nonprofits succeed through effective marketing and communications. As President of Nancy Schwartz & Company (http://www.nancyschwartz.com/), Nancy and her team provide marketing planning and implementation services to organizations as varied as the Robert Wood Johnson Foundation, Center for Asian American Media, and Wake County (NC) Health Services. Subscribe to her free e-newsletter “Getting Attention”, (http://www.nancyschwartz.com/getting_attention.html) and read her blog at http://www.gettingattention.org/ for more insights, ideas and great tips on attracting the attention your organization deserves. The Challenge: When Sandra Jordan, Director of Communications & Outreach for the U.S. Agency for International Development (USAID), arrived at her job after years in the for-profit PR world, she knew just what to do first – craft a comprehensive five-year marketing plan. After all, this is the path most of us would take. And five years out makes sense as it takes time to get messages out through a bureaucracy as complex as the federal government.Jordan’s plan incorporated all the right components – situation analysis, from a communications audit to listening tours, goals, target audience and key message definition, and rollout plans. But she ran into a glitch.“I quickly discovered that my marketing masterpiece was far more than anyone wanted to read – so it didn’t get much attention. More importantly, as things began to change at USAID – new leadership, and an agency reorganization – I realized that my marketing approach had to change, although core communications goals and messages remained the same. It was crystal clear that depending on a five-year strategy wasn’t viable,” says Jordan.The StrategyJordan is a planner – and all communicators should be. There’s no other way to ensure that you are making the best choices to advance your goals, and have the resources to bring them to life. But she clearly needed to devise another approach, one that suited the ever-changing environment at USAID.NOTE: Most nonprofit communicators face a similarly evolutional world, having to adapt to ongoing changes in their issue areas and related legislation. If you’re tied to a three- or five-year marketing plan (three years is the standard), and you work mainly from the to-do list generated by that plan, you’re going to be out of date, and focusing marketing resources in the wrong place.Here’s how Jordan met her challenge:“I began by breaking down the first year of my five-year plan into bite-sized quarterly chunks – basically a two-page action plan that allows me to keep my eye on the main prize outlined in my grand plan, but perhaps employ different means of getting there,” recalls Jordan.Jordan’s quarterly plans are streamlined in content and format, for easy digestion. The sample I reviewed highlighted the following “to dos” for each month:Materials and message development in progress.Outreach targetsCommunications production , from expanding Intranet content to overseeing Web site redesign and writing new Country ProfilesKey conferences and meetings which USAID is attending, sponsoring or exhibiting atSensitive issuesIdeas for consideration.Each quarterly plan is circulated with the annual list of outreach targets and the annual plan (about five pages, presenting an annual action plan in two six-month periods), to provide context for immediate activities.Jordan has lived this approach for five years now, periodically breaking the plan into an annual then quarterly chunks. Jordan also reviews her five-year master plan regularly, to keep on track in the bigger picture. She and her team members are now crafting the next five-year master marketing plan, which will generate, in time, 20 quarterly plans.To ensure that quarterly planning is on target, Jordan works closely with USAID stakeholders, including:Colleagues at USAID:To hear what they think is needed. Jordan values the commitment of her colleagues, which leads to strong notions of what should be done marketing-wise, and reports out regularly on results.Congressional staffers:To get information on their needs, which recently- produced USAID communications products they’ve put to use, and deliver talking points.Advocacy group staff members:To review polling information on public attitudes, seek input on USAID messaging and provide monthly updates on USAID communications.USAID communications team members:To solicit input and build understanding. “They have to carry out the 90-day plan, so we meet weekly to discuss what’s getting done, and how. We also assess where we are on a monthly basis, discussing whether the plan goals are achievable, alter the plan if necessary, and carry on,” says Jordan.Her boss:To review progress and achievements and fine tune the quarterly plan. “My boss is much more of an action person, than a process person. When I handed her my grand marketing plan, I didn’t get this kind of engagement. She has really begun to enjoy the process, and frequently suggests terrific ideas to enhance what I’m doing. She’s now a vital part of our communications team,” reports Jordan.In addition, Jordan shares each quarterly plan, an annual assessment at year’s end – including an analysis of how that year’s work has moved USAID towards the goals outlined in the master plan – with her colleagues.
Permanent.Each page should have an address that won’t change over time. Individually customizable.While creating sensical URLs by default is important, it’s also useful to be able to tweak the URL by hand to fine-tune the file names. This requires some kind of interface or mechanism to update the file name independently from the page title that is shown to visitors. Useful by default.If each URL has to be individually customized to be SEO-friendly, there’s a sizable chance that this step will eventually fall by the wayside. Ideally, a page’s URL should default to something reasonably friendly — like the page title, for instance, as is customary with many blogging packages — without your content creators having to tweak anything manually. Is your Web site set up in such a way that new pages and content automatically show up prominently in search engines like Google? If not, you may wish to enlist a helpful ally — your content management system. A content management system (or CMS) is the software package that allows you to add content to and update your Web site. Yet not all CMSs are created equal: while some can make search engine optimization (SEO) an easy and natural part of your workflow, less SEO-friendly systems can make you fight every step of the way to implement common optimization practices.In our article 10 Steps to Being Found on Search Engines, Idealware took a look at basic search engine optimization strategies. In this follow-up piece, we go one step further, with the assumption that you’re now familiar with the basic best practices. If you’re using (or looking for) a content management system, what features should it provide to help with search engine optimization? We spoke to four nonprofit technology consultants who specialize in helping nonprofits set up and implement CMSs, and share their eight most important tips below.1. Plan your SEO strategy upfront.First and foremost, no CMS will replace the need for you to define your search engine optimization strategy. While a good CMS might provide a structure and setup that is more conducive to search engine optimization out-of-the-box, any package will require some thought and configuration to align your site with best SEO practices. Ideally, you should account for SEO during your initial site design and configuration phases, as trying to retrofit an existing system to match a new optimization strategy can be quite time-consuming.2. Look to each page’s Web address.The consultants we talked to agreed: the most important thing a content management system can provide in the area of search engine optimization is human-readable URLs (the filename and filepath that make up each Web page’s address). Many content management systems create URLs that are by default a long stream of gibberish, which does nothing to help the search optimization of the page, and may do a fair amount to harm it.A number of systems have plug-ins or additional modules that can help make URLs more user-friendly. Try to make sure that your URLs are: Finally, make sure that configuring your content management system to accept these types of best practices won’t break other content management functionality. For some systems, automatically generated URLs are an important part of the way the system manages pages, and customizing them can have unforeseen consequences.3. Ensure templates use clean, standard code.Whether you’re using the basic page templates provided by the content management system, building your own, or — especially — using a template that’s provided free of charge from an open-source community member, make sure that the template’s code is solid and clean. Verify that the code follows established standards so that search engine spiders can easily read it (the W3C validation tool can be helpful with this), and isn’t filled with extraneous code that might distract them.It can be quite helpful as well to make sure that the template uses standard header formatting tags — such as H1 for the page title and H2 for sub-heads — so that spiders can easily understand the information hierarchy of the site.4. Consider metatag customization.As discussed in our introductory article, page metadata — for instance the page title and description — can be helpful for optimization, and often are displayed to visitors as part of search engine results. Look for content management features that will allow your business users to easily create these tags separately for each page. As with URLs, it’s best to have the system automatically default this metadata to something useful at the site or template level, but it’s also helpful to be able to tweak it by hand on occasion (perhaps, for instance, to have the title in the metatag different than the page title contained in your H1 header).5. Look for automatically created site maps.A simple, traditional site map — perhaps an outline of your site with links to most of your pages, made available through your main navigation — can help both spiders and site visitors find your pages. In addition, Google allows organizations to submit an XML format site map, which can help ensure that your site is indexed.A content management system can make it easy to generate both of these kinds of site maps. A CMS that will automatically update your site map whenever a user adds a page provides a way to help the search engines automatically find your new pages.6. Ensure robot control.Search-engine spiders typically look for any instructions you might have for them in a text file called “robots.txt,” which sits on your home directory, and via a “robots” metatag on each page. These instructions can be very helpful, especially in telling search engines what not to index — for instance, if you have both a traditional and a print version of each page, you might ask the spiders to only index the traditional version (and thus avoid a possible penalty from the search engine for duplicate content).Ensure that your content management allows you to control this “robots” information. Some systems essentially block access to them, making it impossible to take advantage of these standards.7. Consider community-created content.Search engines love community-created content, like comments, blogs, or wikis. This content tends to be meaty and substantive, full of keywords, easy to link to, and laid out in a straightforward site architecture — all things that are great for search engine optimization. Many content management systems can provide features that make it easy for visitors to create content on your site. This isn’t the right strategy for every site, but it’s one worth keeping in mind.8. Tracking the success of your SEO strategy.Last but certainly not least, make sure that your CMS will allow you to effectively track who’s coming to your site and what keywords they used to get there. Many of the analytics tools that provide this information — for instance, Google Analytics — require you to paste a chunk of code into every page on your site. While this isn’t a problem for most CMSs, ensure that yours allows you enough access to your template to paste in the code.If you want to track the success of Google AdWords campaigns, you’ll have an additional requirement: You’ll want to add a specific piece of code to a specific transactional page (for instance, a thank-you page) in order to track the conversion rate of your ad. This can get a little trickier; if you’ll be using AdWords, the ability to paste in code for a specific page should be on your list of questions to ask when considering a CMS.A content management system can be a strong ally in your efforts to be placed well in the search engines, or it can be a substantial barrier. By looking carefully at the features provided and thinking through your search engine optimization strategy upfront, you can make sure your CMS is a friend rather than a hurdle in the process. Short and human-readable.Ideally, your URLs should concisely summarize the site structure and page in a way that is sensible to a human. It’s also desirable to include important search engine keywords in your folder or filename. For instance, “www.nonprofit.org/articles/ medicaid_2008_reforms.html” is an SEO-friendly URL; “www.nonprofit.org/article?23falkj3234?234239.php” is not. At your organization’s domain.If you’re using a content management system that is hosted by someone else, make sure that all your pages will appear at your own domain — at “www.nonprofit.org/article.html,” as opposed to having important content use your vendor’s domain name — such as “www.yourvendor.org/article.html.” Thanks to the nonprofit technology professionals who lent their time and expertise for this article:Kevin Gottesman, Gott AdvertisingRachel Weidinger, Common KnowledgeJeff Cram, ISITE DesignChris Steins, Urban InsightThis article is courtesy of Idealware, which provides candid information to help nonprofits choose effective software. For more articles and reviews, go to www.idealware.org.Copyright © 2008 CompuMentor. This work is published under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
Here’s a nice summary of recent donor research by Nonprofit Communications guru Kivi.
There is an interesting AP story that just went on the wire stating that numerous disasters in a row – like the Burmese cyclone and the Chinese earthquake – create fatigue and depress giving. But there is more to that story:1. It’s not simply the numbers of disasters, it’s the numbers themselves. It’s well documented that people can’t grasp huge statistics or fathom masses of people in need. We think in terms of individuals, and so the higher the scale, conversely, we feel the effect less immediately. Says one non-giver:“If you thought about at this very second the number of people who were suffering and dying, I could dedicate all my resources to that and yet it would be a drop in the bucket.”2. Donors need to believe they can make a difference. That’s not the case in Burma, where aid is being blocked by the miltary government. It’s more the case in China, where we’ve seen much more giving.3. Personal ties make a difference – especially in faraway countries, where people may feel less immediately connected.Interestingly, the story notes the Giving USA Foundation says companies are pledging relief funds for China, perhaps because so many do business there. That last fact is important.
Editor’s note: This article was originally published on June 5, 2008 and has been updated. Online fundraising isn’t a stand-alone initiative—it’s an integrated part of your communications strategy. Yoru online and offline marketing plans to donors should mirror and completment each other. But just as your whole marketing strategy is multifaceted, so to are your donors! Check out our tips for integrating your offline and online tactics to best reach your donors across all channels in your online plan:Offline Mailing Tips:Ask your donors their preference. Reach out to your donors and find out what communication and donation options they prefer. You may think the majority of your folks are strictly offline (or exclusively online). Don’t assume!Send a cultivation mailer to your lapsed donors inviting them to visit your website. Direct them to a special page on your site that makes an appeal for why they should make another gift. Learn how to make this landing page compelling.Use social media to boost your snail mail and e-mail response. Remember, your donors hang out in multiple channels, and you want to give them options. You can email your subscribers telling them to watch the mail or wait for the call. You can also try following up a special appeal with an email, saying, “We hope you read our recent message, just click here to make your donation online today.”Develop a program to gather the e-mail addresses of your supporters. Either on your website, in mail, or through social media, you always want to be growing your email list.Follow up with email. Email is the fastest and cheapest way to let your donors know what happened after they donated. If your donation appeal made the situation seem urgent, your donors will be left scratching their heads if they don’t hear anything else from you about it.Create complementary content. Entice donors reading your printed communications to visit your website for “exclusive” content. Not sure what to offer? Maybe you have educational tips (“Download 10 tips for managing your diabetes!”) or other downloads that people can’t get from a postcard or letter.Tips for Other Channels to Consider:Events. Having a fundraising walk? Hosting an educational program? Create an email list sign-up sheet to capture in-person email opt-ins.Marketing collateral. Craft your call to action on your brochures and handouts—and let that action have an online option! If you’re requesting donations, give potential donors the address/directions to donate online if they so choose. Remember: Include your website on everything you produce.Business cards. In a previous article we advised building your email list in a variety of ways, including email opt-in information in your email signature. Next time you order business cards, why not include a small call to action? (Ex: Donate online at… Or, Visit our website to learn more…)Phone calls. Did you just collect a donation over the phone? Try this: After you finish a telemarketing call, tell the donor, “We’d like to send you a receipt to acknowledge your gift. The most efficient way is via e-mail—that way we don’t have to waste paper and postage. May we have your address?” (Thanks to Madeline Stanionis for this tip!)
1. Put it in someone else’s mouth – someone who loves – but does not work for – your organization.2. Start the message with the word YOU not WE.2. Put in online, so if people are moved, they are one click away from action.
There are two questions you should ask yourself before planning any kind of marketing or communication effort. I’m sure I’ve mentioned them here before, but they bear repeating. They are so often forgotten.THE TWO QUESTIONS1. Who is my audience?2. What do I want them to do? (DO, not think – awareness is not a marketing goal)The answers to these two questions are the first sentence to a marketing plan.You must answer these two questions before you ask questions like: Should I blog? Brochure or flyer? Green or red? This message or that message?When you know your audience and what you want them to do, the answers to all the tactical questions become clearer.
If you’d like to hear me field questions from Marc Pitman on his Ask Without Fear show tomorrow, check it out here. It’s at 11 am EST. I’ll be talking with Marc about how I stumbled (literally) into social marketing, trends in fundraising and my book.
Bonus Branding Tips:Use what you’ve learned so far to find your brand’s sweet spot. Your unique value is one part of the branding puzzle. Katya Andresen (blogger and author of Robin Hood Marketing) presented tips for branding — you can access the slides and transcripts here. Examine the graphic below and think about the overlap space in the middle: It’s the intersection of what’s important to your audience, what your organization is good at and what you’re doing that no one else is. What are in your three circles? (You’ve already figured out the blue/bottom one now!) What’s your intersection? You’ve got your eye on the year-end fundraising prize: Hitting your numbers. You’re even planning ahead and getting ready for fourth-quarter fundraising appeals during the summer months. (If you need a refresher, the five tips for kicking off your efforts.)Now, it’s time to take your plans one step further by honing in on your content. And what, you may be asking yourself, is the foundation of your fundraising messaging? Your point of differentiation. What makes your nonprofit the only one of its kind? Taken from one of our new favorite books, Zag by Marty Neumeier, you need to determine your “onliness” (only-ness): “If you can’t say you’re the ‘only,’ go back and start over.”Your unique value proposition will lead you down the path of effective messaging, and here’s a short exercise you and your staff/volunteers can do right away to figure it out:Take a journalistic approach to determining your “onliness.” Break it down with the good ol’ five W’s and an H: Who (are your constituents), What (is your category), Where (are your constituents located), When (do they need you), Why (are you important) and How (are you different)?Get an outside-insider’s opinion. Call up a volunteer and ask him/her why s/he’s involved with your organization and not Joe’s Other Advocacy Group down the street. You might be surprised what a little primary research will do for you: Your view of your differentiator might be way off from what your supporters see.Complete this phrase: “Our nonprofit is the only _____ that _____.” This gets right to the core of why your organization exists in the first place. What does your animal shelter do that no one else’s does? What niche is your nonprofit filling for human services? What populations are you serving that no one else does, and how are you doing it differently?Take your “onliness” statement from Step 3 and use it moving forward to help you make decisions. Will that new program you’re considering implementing align with your statement? Does it really make sense for your organization and subsequent communications? How can you position your organization in the fall/year-end fundraising seasons? Learn more about branding from our featured author: The Brand Gap (slide presentation) .
What would normally cost thousands of dollars in consultant fees, our experts are doling out free of charge. You don’t want to miss this opportunity to cash in on some ‘priceless’ advice!You had questions about marketing, fundraising, social networking, public relations, email marketing, etc. Our expert panel had answers and advice for you. Katya Andresen (Network for Good), Jocelyn Harmon (independent consultant) and Alia McKee (Sea Change Strategies) answered three dozen of your questions. Check out the transcript(s) below!
Thank your donors three times as often as you appeal for donations. You read that correctly: Three times as often. Say thank you. Send an update. Highlight a program, person, or other aspect of your organization that the generous donation went toward. Think about the last time you received a thank you note—didn’t it just make you feel all warm and fuzzy? Show your donors their impact: Be transparent! How did your organization spend their money? Who did they help? Be accountable. If I know that I saved Spot the dog from being euthanized, show me a picture of Spot. The most important thing is to be genuine.This amazing thank you from ACTS hits all the right notes: What is the number one reason donors become “one-time” instead of “recurring”?Donors cite the primary reason for ceasing their support as this: It was the way I was treated by charity, from not being thanked to receiving an avalanche of needy appeals. You need a thank-you message that says to your donors, “you matter,” and, “let’s start a conversation.” Think of the old marketing adage: It’s cheaper to keep a customer (donor/supporter) than to find a new one.Here are the top three ways to show your appreciation and thanks to donors: Make your thank you message personal. A person cannot be thanked enough, unless the thank you is a corny form letter. You can spare your supporters from receiving a single one. (Trust us: Donors can tell the difference.) Think hand-written notes, phone calls, or some personalization in your email message at least. When crafting your letter, check out the four parts of a great message, and don’t let another “Dear Donor” message happen to you! Before you say you can’t afford to do this or don’t have time, tally the cost of losing a donor versus finding a new one. Cultivating—and keeping—your donors over time is not just a wise investment of your time, you’ll build a community of loyal, involved superfans in the process.Editor’s note: This article was originally published on August 14, 2012 and has been updated.
Thanks for the thoughtful and sympathetic responses to my last post. And Beth much appreciation for the great tips.I truly believe that email is valuable, but it can take over your day. So can meetings, phone calls and other task-oriented events. And in the buzz of busyness in these tasks, it’s easy to lose the vision you need to know what you should do first and why. Here’s how I’m trying to cope:1. I made a list of seven questions that speak to the seven most important strategic goals I have at work. They are questions about big aims. For example, on of them is, “Does it improve customer service?” I hung the list right over my desk.2. Whenever I have a pause in my day or an inner debate about what to do next, I put any task that takes over two minutes against the list. If the answer to all seven questions is NO, then the task gets tabled. There’s no question, how you spend your time determines your success or failure with just about anything. Saying no to things that aren’t important frees up the time to focus on what is. 3. When things are important, I try to build a system around them that ensures they stay important. Our marketing team went on retreat at the beginning of the summer, and we spent a whole day on practical ways we could improve the experience of Network for Good prospects and customers – the people who use us to raise money. We spent hours going through everything we do from their perspective, and we uncovered all kinds of ways we could be more helpful to them. We turned that into a to-do list that we meet on bi-weekly. How many strategy retreats end up as a summary in a binder somewhere? We feared that, so we assigned owners and deadlines for every idea. Of course, no one is perfect. Our most recent meeting has been delayed twice because of urgent things that arose in the office – but at least those were things that spoke to the seven priorities hanging above my desk.I still fail all the time at this and every other good intention, but I’m trying to stick to the plan. I’m also trying to make sure I structure the unstructured time I need to think creatively. Sometimes doing nothing is the best possible way to come up with great ideas.
Network for Good, a leading provider of online fundraising services and how-to resources for nonprofits, announced today that it has acquired the ePhilanthropy Foundation, an educational organization helping other nonprofits to use best Internet practices.The move comes as Network for Good seeks to expand its help tools for nonprofits at a time when many small- to medium-sized organizations are struggling to raise funds and need assistance in starting online giving programs. Because of their low costs and high yield, online outreach programs are especially important during an economic downturn.Bill Strathmann, chief executive officer of Network for Good, said, “ePhilanthropy Foundation’s groundbreaking progress in developing Internet ethics and best practices will do much to help nonprofits get the resources they need. Not only do our organizations want to help a greater number of nonprofits to raise money online, now we collectively will have even more tools to teach them how to do it well.”Network for Good currently provides online fundraising services and training to nonprofit organizations through fundraising tools, e-newsletter communications, free teleconferences presented by industry leaders and its Learning Center (www.fundraising123.org). It will integrate the ePhilanthropy Foundation’s unique knowledge and research of how to properly cultivate and support donors, ensuring that people feel secure donating online. The ePhilanthropy Foundation’s Code of Ethics has been publicly endorsed by more than 100 organizations and individuals, including Charity Navigator and CFRE International.Bob Carter, chairman of ePhilanthropy Foundation said, “Our proven leadership in delivering Internet education, advocacy and ethics programs now has the added sustainable support of a strong nonprofit that demonstrates an equal commitment to these principles. Nonprofits across the United States will benefit from Network for Good’s decision to invest further in the future of ePhilanthropy.”Network for Good will integrate the two organizations’ resources for nonprofits by the end of the summer-thereby bolstering its offering of information, training materials and best-practices education.About Network for GoodNetwork for Good is an independent nonprofit organization that helps other nonprofits raise money and reach supporters online. It offers easy, affordable and effective online fundraising services, including donation processing, email outreach and donor management. Network for Good has processed nearly $200 million in donations for more than 30,000 nonprofits since its 2001 founding by AOL, Cisco and Yahoo!. www.networkforgood.org/npoAbout the ePhilanthropy FoundationThe ePhilanthropy Foundation is a nonprofit educational organization that seeks to foster the ethical use of the Internet for philanthropic purposes. The foundation provides educational services via conferences and seminars, through various publications and over the Internet via eLearning courses. The Foundation also helps large and small nonprofit organizations learn to utilize the best Internet practices and services to build relationships with supporters, raise money and build trust among donors.
Article provided by PR Newswire’s Nonprofit Toolkit , an educational resource devoted to Non Profit public relations. Visit the Nonprofit Toolkit today and receive a waived annual membership ($195 value) and more than $2,000 in discounts and free services.When planning your PR activities for the year, as a general rule, consider the full year ahead, plan for six months, and expect to revise after three months. Like most organizational activities, PR requires flexibility and a recognition that things will change over time. However, there are a number of factors that’ll make a measurable difference to your organzations success if you take them into account at this early stage.ASSESS & PLANFirst, review the past year in terms of PR activity. If your organization received media attention last year, review the resulting coverage with an analytical eye. Determine the angles and pitches that worked well and resulted in positive coverage. Take note of which journalists reported in your favor and which didn’t. Look at the overall amount of positive, negative or neutral coverage you received. If you subscribed to a media measurement service, assess the results of your campaigns and, if possible, compare your progress against your competitors.Next, consider your overall organizations objectives, and use these as a basis for developing your key media messages. Make sure that what you say and how you say it reflects what you’re trying to achieve. Your messages will form the backbone of your communication activity for the year.Finally, develop a plan of attack. Review your business plan through the eyes of a journalist–what would be of interest to your customers or investors? Identify potential media opportunities that could occur during the year, such as product launches, expansion activities and new service offerings, and develop a calendar that lists the events. If you can, try to organize major news events to create the most buzz. For instance, if you had a company that was introducing a new line of beach apparel, time the launch in the spring to coincide with warming temperatures.Always remember to put your goals and objectives in writing so you can refer back to them throughout the year and evaluate your success.TOOLS & TACTICSOnce you’ve sketched out your plans for the year, it’s time to consider the activities that’ll enable you to achieve your objectives.Establish a news release calendar to plan out the news releases you intend to issue throughout the year. You may need to revise this calendar as you move through the year, but it’ll give you some initial structure to adhere to and help you stay focused on generating news.Media outreach in the form of pitching reporters and placing articles is still the essence of PR, and the foundation for any PR program is a solid media list. Before engaging in any PR activities, take the time to carefully research and build a database of key reporters. Your list should contain the contact details of the publications and journalists that pertain to your industry and be organized according to how valuable each is in terms of reaching your target audience. Once you’ve created a list, schedule time on your calendar for media outreach. Contact each reporter individually to introduce yourself and to arrange informal meetings where you can discuss the outlook for your organization and industry.Publications’ editorial calendars offer an excellent vehicle for planning media exposure. Researching them will enable you to identify opportunities to offer yourself as an expert source, contribute an article or even suggest a feature on your organization. Once you’ve set your list of targets, begin contacting them as soon as possible. Most editorial outlets have deadlines several months ahead of their publication dates. Pay careful attention to the closing dates, or you’ll risk losing out on the opportunity.Contributed or “bylined” articles can be an excellent way to generate exposure and establish yourself as an industry expert. Research magazines, newspapers and websites to find those outlets that are open to such articles, then contact the editor to propose a topic. Remember to make sure the focus of the media outlet is in sync with your organizations objectives and the article contains your key messages.Case studies are very attractive to the media because they offer a tangible, real-world example of the benefits of your product or service. The challenge with developing case studies is they require active customerparticipation. So talk to your clients and ask them if you can report on their successes. While this’ll require your customers to share their “war stories,” it offers them–and you–a chance to shine.Speaking opportunities offer another avenue for generating exposure. When planning your PR activities for the year, research conferences, trade shows and webinars for opportunities to nominate yourself as a keynote speaker or a member of a panel discussion. The value in securing such engagements can be tremendous, especially for a non profit organization; however, they also require vigilant planning because most speaking opportunities are finalized several months in advance.Blogs and social media have grown in popularity as communications tools because they offer a way to have an active discussion with a motivated audience. When considering PR tactics, don’t forget to research the blogs that relate to your industry and get to know the styles and personalities of their authors. Technorati, the leading blog search engine, is a great place to start. A presence in the blogosphere can add to your organizations perception as a thought leader. But remember, all material published on a blog is open to a wide audience and can initiate a line of discussion that may not always jive with your point of view.If you want to launch your own blog, there are free tools, such as Blogger, Tumblrand WordPress, that enable you to do this easily. When it’s all set up, make sure it gets listed on Technorati.There are also a number of social bookmarking and content discovery networks such as del.icio.us, StumbleUpon, Reddit and Digg. These networks are used to store and share content and information — like articles –among members. Additionally, if you have video content that you’d like to share with a consumer audience, you should familiarize yourself with video sharing sites such as YouTubeand Vimeo.Crisis planning is also an essential part of your business’s PR plan. This should include all possible negative scenarios and the appropriate responses to them. Ensure that other members of your organization are aware of crisis procedures, and take time to do a test run to help iron out any inconsistencies or holes in your plan.Planning your PR strategy now will not only help generate new ideas and opportunities for you and your organization to shine, it’ll give you peace of mind in your day-to-day operations. While PR plans are always subject to change, planning ahead will enable you to stick to your overall goals and maintain your focus.Copyright 2006 by Entrepreneur.com, Inc. All rights reserved.Rachel Meranus is Entrepreneur.com’s “PR” columnist and director of public relations at PR Newswire. Get more information about PR Newswire and public relations with their Nonprofit Toolkit for non profit organizations.
What social networking site should you use to reach potential donors? The answer is this: It depends on your audience. You need to determine what your audience needs from you and where they already live online in order to choose the best sites to court supporters. Here are two places to start your search/investigation:Survey your email subscribers. Most likely, the people who are willing to take an online survey are pretty engaged online, and they can tell you where they congregate online.Find the smaller networks. In addition to the major social networking players, you can find niche sites like Care2 that focus on what’s called the LOHAS, which is “Lifestyles of Health and Sustainability.” This group is comprised of women who are in their 40s have a lot of disposable income. Other social networking sites focus on African Americans or the Millennials-the current, youngest generation.Source: Adapted from the Nonprofit 911 Presentation “The Experts Are In! Your Online Fundraising and Nonprofit Marketing Questions Answered.”